Glossar

Das Online Marketing-Glossar

Unser Glossar bietet verständliche Erklärungen für Schlüsselbegriffe rund um die Themen Webdesign, Online Marketing, SEO & SEA.

LSI-Keyword

Landing Page

Largest Contentful Paint (LCP)

Lead

Lead Magnet

Lead Nurturing

Lead Qualifizierung

Lead Scoring

Leadgenerierung

Link Juice

Linkbuilding

Linkstruktur

Local Snack Pack

Long-Tail-Keywords

Meta-Beschreibung

Mobile First

Mobile First Index

NoIndex

Nofollow

OffPage-SEO

Omnichannel

Onpage-SEO

Outbound Marketing

Pay Per Click

Permalink

Pillar Page

Programmatic SEO

ROAS (Return on Advertising Spend)

ROI (Return on Investment)

Referral Traffic

Responsive Webdesign

Rich Snippets

SEA

SEO

SERP

Server-Side-Tracking

Short-Tail-Keywords

Silo (Content-Silo)

Sitemap

Snippet

Social Proof

Suchvolumen

Technisches SEO

Top-of-the-Funnel (TOFU)

Tracking

URL-Struktur

UTM-Parameter

Unique Content

Usability

Verweildauer

WDF*IDF

Web3

White Hat SEO

YMYL